with programs like avira, comodo, spyware termiantor, superantispyware, and malwarebytes among others, what are the real benefits of paying top dollar for stuff other than better customer service which a lot of times they charge you for?

from my experience, the top notch free stuff beats the hell out of anything norton, mcafee, or trend micro sell by light years

norton antivirus vs trend micro vs mcafee vs kaspersky vs……..

whats better…dont mention other products please…

Note: im looking for internet security editions here

which one is better, and why? and have you used any of the other antiviruses before making your decision? if so, what were wrong with the other antiviruses. (between these three only please)

please dont reccommend me norton, mcafee, avg, avast, spybot or other antivirus/spyware removers ( i either already have it or do not want it )